Canva 🎨

Canva is a free-to-use online graphic design tool. You can ue it to create social media posts, presentations, posters, videos, logos and more. Canva was started in 2013 and has gained a lot of market share for the insane value that they provide to their users.

Is Canva ready for monetisation? 🤑

Lets look at some numbers [Source]

• As of March 2022, Canva has 75 million MAUs
• Canva says that 85% of the world’s 500 largest companies are using its platform
• Acquired a million users within 2 years of launch
• 12% of its users are on a team account [~9million]

It looks like Canva is providing enough value to have so many users and is on track to hit a billion dollars of revenue this year.

Engagement 💙

What can you design on Canva? Well, literally anything. From logos to business cards to banners to videos. They try to simplify design for the common man.

• 80 designs are made every second on Canva. Let that sink in [Source]
• It approximately translates to 207 million designs/month.
• Lets assume that a Casual user makes 1 design/month.
• 75m x 1 = 75m designs/month

Hence, it is safe to assume that more than 50% of the users are making 2+designs/month.

Which means most users are either core or power