| Title | Alex ⛹🏻♂️ | Joanna 🧘🏽♀️ |
|---|---|---|
| Age range | 18-30 | 30-55 |
| Education | Undergrad/Postgrad | Undergrad/Postgrad |
| Employed | Maybe | Maybe |
| Gender | Any | Any |
| Married-Kids | Maybe | Maybe |
| Interests | Fitness, Self help, Music, Food, Productivity, Personal Finance, Career growth | Fitness, Self help, Music, Mindfulness, Productivity, Finance, Career growth |
| Time for Self | Plays football/Goes for a run/ Gym/ OTT/ Social Media/ Podcasts | Goes for a run/ Practices meditation/Reads books/ OTT/Podcasts/ Social Media/Gym |
| Physical Activity | Gym/Sports/Run | Yoga/Walking/Run/Gym |
| Apps used | Spotify, Netflix, Tinder, Uber, Snapchat, Instagram, Robinhood, Doordash, Amazon, Notion, Strong | Spotify, Netflix, Uber, Instagram, Robinhood, Doordash, Amazon, Facebook, Headspace, Notion, Goodreads, Strong |
| Expenses | OTT, Online shopping, Food, Living expenses, Travel, Friends | OTT, Online shopping, Books, Living expenses, Children/spouse, Big purchases(car/appliances etc), Travel |
| Content consumption | OTT, YouTube, Podcasts, Twitter, LinkedIn, Instagram | OTT, YouTube, Podcasts, Books, Twitter, LinkedIn, Instagram |
| Tech sophistication | High | Moderate |
| Quality vs Time vs Money | Money > Time > Quality | Time > Qualtity > Money |
Functional Goals
Personal Goals
Social Goals
Financial Goals
App for Yoga
Stay fit, Explore Yoga
Impress others with Yoga
Classes are too expensive
Trying to fit Yoga into schedule
Get deeper into Yoga for wellbeing
Share Yoga routines with friends
Quality of life > Money
https://docs.google.com/presentation/d/1nELEtwBUmzp0GvhVGRvkUt8A-FBGWFVcygmn2wWln1Q/edit?usp=sharing
Hypothesis 1: First 5 sessions in 10 days
This shows that the user is consistently using the app, every other day for the first 10 days. They are actually experiencing the core value prop of the app
Hypothesis 2: Shared/Favourited 3 different sessions
The user has experienced the Aha moments and wants to share it or save it for future use. Shows that the session was too good.
Hypothesis 3: Moved one level (Beginner 1 → Beginner 2 → Intermediate 1 etc) after 7 sessions