Engagement

Understand 🤔

Core Value Proposition 💡

Reddit is a network of communities where people can dive into their interests, hobbies and passions. There's a community for whatever you're interested in.

• You are completely anonymous. That means you can post your deepest darkest secrets 🤫
• Has the most relatable communities. Something on the tip of your tongue, but can’t remember the name? r/TOMT is the community for that. Want to understand something like a five year old? Join r/ELI5.
• Everyone can participate by upvoting or downvoting on posts from other members.

How do users currently experience that core value prop repeatedly? 🔁

• Curated content from their favourite communities.
• Notifications of popular posts, replies, comments.
• Building up karma by participating more in the communities

Natural Frequency ⌚

• 🦥 Casual user |<Once a week |10-15 minutes/week
• 🏃🏻‍♂️ Core user | Once a day | 1-2 hours/week
• 🏇🏻 Power user | Multiple times in a day | 3-4 hours/week

Engagement Framework 💍

Depth